SMP by hamudi - Now on the ScalpSolutionsPodcast
Marketing Guide for New Scalp Micro Pigmentation Artists
1. Leverage Client Content
Capture Multiple Angles & Stages: Take photos/videos from different angles and at various stages of the procedure.
Get Client Consent: Always ensure you have permission to use client images for marketing.
Showcase Before & After: Highlight the transformation to demonstrate skill and results.
Create Time-Lapse or Process Videos: Show the progress from start to finish for engaging content.
2. Build a Portfolio
Create a Visual Gallery: Use social media platforms like Instagram, Facebook, and TikTok.
Highlight Diversity: Showcase different hair types, skin tones, and styles.
Update Regularly: Keep your portfolio fresh as you complete new projects.
3. Utilize Social Media Effectively
Post Consistently: Maintain an active posting schedule.
Use Hashtags & Geotags: Increase reach by targeting local and niche hashtags.
Engage with Followers: Respond to comments and messages to build trust.
Share Educational Content: Explain the procedure, aftercare tips, and client testimonials.
4. Ask for Reviews & Testimonials
Encourage Clients to Share Feedback: Offer incentives like discounts for reviews.
Share Testimonials on Your Pages: Use positive feedback to attract new clients.
5. Create Content Themes
Behind-the-Scenes: Show your workspace, tools, and work process.
Client Stories: Share individual client journeys and results.
Educational Posts: Inform about SMP, procedures, aftercare, and common questions.
6. Network with Industry Influencers
Collaborate with Barbers & Hair Stylists: They can refer clients and share your work.
Join Industry Groups & Forums: Engage in online communities for visibility.
7. Offer Promotions & Referral Programs
Introductory Offers: Discount for first-time clients.
Referral Incentives: Rewards for clients who refer new clients.
8. Invest in Local Advertising
Google My Business: For local search visibility.
Flyers & Business Cards: Distribute in local salons or community centers.
Local Events & Expos: Attend or sponsor industry events.
9. Continuously Improve & Educate
Attend Workshops & Courses: Stay updated with new techniques.
Gather Client Feedback: Improve service based on client input.
Highlight Your Growth: Share your journey to demonstrate professionalism and dedication.
